Can you imagine that a simple habit—waking up one and a half hours before sunrise and sleeping early—could save the entire world?
This ancient tradition from the Hindu Sanatani scriptures and Ayurveda not only strengthens individual health but, if adopted globally, could yield benefits like massive electricity savings, reduced expenditure on diseases, and earnings from carbon credits.
In this article, we will analyze this with data to understand how revolutionary this shift could be for the business world and society.
Section I: The Foundation of Health: The Secret of the Brahma Muhurta
Our world (both stationary and moving beings) operates on a natural clock, known as the "Circadian Rhythm." Ayurveda, the scriptures, and modern science all agree that aligning with this clock leads to extraordinary improvements in health. Brahma Muhurta—the time approximately 90 minutes before sunrise—is the ideal example of this.
In Ayurveda, it is considered the most sacred time for waking and meditation. During this period, the Vata Dosha is active, which regulates the body's movements and waste elimination. The result? Better digestion, detoxification, and energy for the entire day. Mentally, it is also magical: the serene environment enhances focus and concentration, stabilizes mood, and brings emotional balance.
Science also confirms this. Neuroscience suggests that the natural light of the morning resets the Circadian Rhythm, which reduces the likelihood of depression and anxiety. Sleep inertia—the grogginess after waking—is also overcome because you have time to fully awaken before starting work. Overall, good sleep strengthens the immune system, sharpens the mind, and keeps chronic diseases at bay.
Furthermore, it has a profound impact on reproductive health. Ayurvedic principles like Garbhasanskar emphasize a healthy lifestyle. However, the artificial light (light pollution) of today's nights is disrupting the endocrine system, affecting fertility. Sleeping early will reduce this pollution, proving to be a boon for humans and all life on Earth.
Section II: Global Energy Savings and Economic Shift
Imagine if the entire world adopted an 'Early Start, Early Finish' model—starting work at 6 AM and finishing at 2 PM. Non-essential businesses, malls, and entertainment venues would close after sunset. Hospitals and essential services would continue 24/7, but everything else would align with the natural rhythm. This might seem counter to the 24/7 culture, but it is necessary for health and the environment. Modern Western science confirms that the 24/7 culture is not healthy.
Electricity and Global Warming
According to the International Energy Agency, in 2024, 60% of global electricity consumption was attributed to buildings, especially for AC. Closing commercial activities at night would reduce the use of lighting, electronics, and AC.
The energy formula is simple: E = P \times t. Decrease the time; increase the savings.
The world's total electricity consumption in 2024 was 30,571 TWh. Our estimate is that shutting down non-essential activities from 6:30 PM to 6:00 AM would save 2,706 TWh to 4,167 TWh.
This represents 8.7% to 13.5% of the total.
Continent-wise:
* Asia (16,000 TWh): 1,398 TWh to 2,153 TWh savings, where the demand for AC is highest.
* North America (5,500 TWh): 481 TWh to 741 TWh.
* Europe (4,500 TWh): Estimated savings of 393 TWh to 606 TWh.
* Others: 434 TWh to 668 TWh savings are possible.
Asia stands to benefit the most, as the energy crisis is rapidly escalating here.
Section III: A New Economic Model: Productivity and Healthcare Savings
Will business be affected? Absolutely not. Work hours will remain the same; only the timing will shift. Productivity will increase with the morning's peak energy, leading to a positive impact on GDP.
Poor sleep costs the world trillions. In 2019, the GDP loss due to insomnia was recorded as $207.5 billion in the US, $41.4 billion in the UK, and $36.3 billion in France. Adopting the Brahma Muhurta will improve sleep, reduce chronic illnesses, and decrease healthcare costs. Estimated global savings: $100–200 billion annually.
* North America: $35–60 billion.
* Western Europe: $20–40 billion.
* Asia: $45–100 billion.
This policy transforms health into economic strength.
Section IV: Environmental Protection and Carbon Earnings
Electricity savings = reduced \text{CO}_2 emissions.
Reduced light pollution at night will normalize the Circadian cycle of nocturnal creatures, strengthening the ecosystem. Noise pollution will decrease, reducing stress and heart disease.
Estimated annual reduction of 1,180 million tonnes of \text{CO}_2. Earnings from carbon credits: $21.2–69.1 billion.
Continent-wise:
* Asia: $11–36 billion (609 million tonnes reduction).
* North America: $3.8–12.3 billion (210 million tonnes).
* Europe: $3.1–10 billion (171 million tonnes).
This revenue can be invested in new infrastructure, such as morning public transport.
Section V: Conclusion: The Path to a New World
The Brahma Muhurta is ancient, but its modern application is a solution to the world's challenges. It provides a 'Triple Dividend': a $100–200 billion recovery in health-productivity, 2,700+ TWh in energy savings, and $21–69 billion in carbon revenue.
Roadmap:
* Pilot the ES/EF (Early Start/Early Finish) model, starting with government institutions.
* Fund projects through carbon credits.
* Launch awareness campaigns on the dangers of ALAN (Artificial Light At Night).
* Make this a Sustainable Development Goal within the G20 and WHO.
This change is simple but effective. The time has come to save the modern world with Sanatani knowledge.
This is what "Vasudhaiva Kutumbakam" (The World is One Family) teaches, and this is how "Sarve Bhavantu Sukhinah" (May All Be Happy) is possible.
Author:
Sachin Awasthi
Founder President
https://thevvf.org/
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